Entry & Senior Level Marketing Recruitment

Organizational design & Change Management (8)

Introduction

The H Factor partnered in March of 2018 with one of the most well-known startups specialized in Influencer Marketing in Spain for recruitment purposes. The company, founded in 2013, has now a beautiful office in of Madrid’s top neighborhoods with more than 60 employees.The growing startup offers acomplete set of tools for developing and managing profitable influencer marketing campaigns. They provide their clients with a platform that measures social performance (Software as a Service) and also develop ad-hoc influencer marketing campaigns. They work with leading brands from the Fashion & Beauty, Lifestyle and Food &Beverages sectors.

The company is currently undergoing an ambitious international expansion into new European markets. Hiring talented Sales Executives and Business Developers was paramount to the success of this phase. The H Factor partnered with the company in the recruitments of Sales Account Executives and Junior Business Developers for their core activities on the Spanish, French, UK and Italian markets

Case details

Client name:

Technology - Influencer Marketing

Location:

Madrid, Spain

Surface Area:

Started

Indefinite - 4 Successful Positions Filled

What client say

My experience with The H Factor was great. Sophie drove me through a way of understanding my skills that I had never thought about. The whole coaching process was very enriching for me not only professionally, but also personally. It gave me the opportunity to develop new perspectives and understand the best path to reac...

Gabriel Hamsi

Fashion Institute Technology in New York City

My experience with The H Factor was remarkable. I opted for a Career Coaching given that I had dedicated my last 4 years to working in human rights and I was trying to change sector. I had tried applying to several job offers but with very little success. I felt that my profile was too specialized to access to something ...

Giorgia Vulcano

Data Protection & Privacy Senior Consultant at Deloitte Belgium.

Challenge

The company needed to find talent abroad as the Sales Account Executives are based in their respective target market. Compensation and contractual expectations had to be adjusted for each market, and differences in working culture and communication styles needed be taken into consideration to attract the best international talents and secure a positive candidate experience.

To be successful in their role, Sales Account Executives candidates need to have a solid sales track record, an interest in Social Media and a good knowledge of the Fashion and Lifestyle sectors. They also need to be willing to work remotely, which requires autonomy, a great sense of responsibility, and the availability to travel frequently to the Headquarters.

The company’s hiring priorities shifted over the course of the recruiting processes, which required great flexibility, agility and effective communication between the hiring company, the H Factor and the candidates so as to optimize success and maintain a positive candidate experience.

Solution

The H Factor provided candidates with the required sales experience, language skills and sector knowledge, but also a great fit with the company culture and values (a strong team spirit, a “work hard, play hard” attitude, a positive energy and “can-do” attitude, and a shared interest in Social Influence, fashion, lifestyle and technology).

Cultural fit had been one of the company’s main challenges in previous recruiting processes. For the Sales Account Executives positions abroad, we identified candidates that on top of the required hard skills had demonstrated their ability to work independently, and the versatility required to work with different sectors.

Result

The company hired the Spanish Sales Account Executive withina month of collaborating with the H Factor, and hired 3 additional candidates within the next 4 months: aSpanish Sales Account Executive, a Sales Account Executive for the UK market, an international Business Developer and a French Junior Business Developer.